Flame Technology

How Get your first Job on Odesk.

2011-05-14T08:07:00.000-07:00

1. Set up your profile! Yes, a lot of people come to online sources because it's easy and convenient - but that doesn't mean that they want to completely give up the personal experience as well. Your profile is what will introduce you as a person as well as an applicant to the people reviewing your cover letter. Make it count.

Overview - One of the most important parts of your profile is your overview. It should introduce you to the client and establish your objective. Use this to set you apart from other contractors. "I write fast and can get the job done quickly." So what! Chances are, 90%-95% of the other applicants can, too. So how are you any different? "I want to be the best provider to my clients." Again, so what!? This doesn't help you at all because everyone else says the same thing. Not to mention - it should be a given that you want to provide the best service. Your overview should answer the question "why you should hire me over the other guy" ... If it doesn't answer that question, it's not a good overview.
Picture - After all, they speak a thousand words, right? It's not a requirement to have a picture, but it does help. Make sure you follow oDesk's identity policy when choosing a picture to post - but in general, any picture of you with a smile on your face will do wonders for you. People like to put a face to a font... So give them one.
Hourly Rate - I hate to say it, but there are a lot of clients that will look at your hourly rate. I am not talking about whatever rate you bid on a project, but the rate that is displayed on your profile. This rate should reflect the level and quality of work that you provide and should be a fair reflection of a going rate for the field / category you are interested in working for. Is there a difference? Of course! Can you expect to get paid the same amount of money for site scraping as you can for writing articles? Probably not unless you are the best darn web scraper in the world (and can back it up!). If you're not sure what to set your rate at, look through at other providers, or go through the oConomy pages, figure out how much you would be paid for the exact same job at an office, or do a search to see if you can find out what the average going rate is for that field and adjust that average to reflect your experience level.
Resume - Also important because your resume houses all of your skills. Are you a web designer? Great! Then post your CSS, PHP, Javascript, Drupal, Joomla!, and Wordpress skills! A lot of clients search for providers based on these skills - how will they find you if you don't have them listed anywhere on your profile? And your resume is the perfect place to showcase these skills because it allows you to also place a brief description of how you have used this skill in the past and display how long you have been using it.
Take and Show Tests - Some clients won't even look at you if you're not oDesk ready - so take that test! Beyond that - take any other test that will help show just how good you are at something. How is a client going to know that you're the best web site designer if the only test you took was an English skills test and a telephone etiquette test? Go to the oDesk tests and search for tests that are relevant to your field and take them. Then make sure you show the ones you need. Tests you happen to fail will automatically be hidden, anyway; But those tests where you barely pass, hide them until you can retake them and try again. Everyone is entitled to a bad day, no need to display for all to see that you are in the bottom 20% of people who took the test. Retake tests as you get the chance to raise your scores and show off your knowledge.
Build a Portfolio - This may be easier for some than others... But a portfolio is a great way to display your work. If you build web sites - place some links in there to web sites that you've built. If you're an artist, then throw together some logos and interface designs and place them up there. Writer? Post a link to your blog... Anything that will show examples of your work without violating any terms of service is good. Also important, once it's up - keep it updated. Check the links to those web sites to make sure they're still working and place up new examples of your work as you complete them.
Be Honest - If your English isn't a 5.0 - then don't rate it at 5.0... Clients will be able to figure it out and you will look like a liar. If you can't be honest about something like how fluent you are in English, why should anyone believe that you're being honest about anything else?

2. Once your profile is set, then it's time to sell your self to the clients. And by sell your self, I don't mean pay them for the privilege of working for them. I mean convince them that they should hire you and pay you what you want. So, how do you do this? Cover Letters. Write a cover letter that A) Proves you know what you're talking about, B) Proves that you've read the job description, C) Explains your costs and terms (such as how many hours it will take to complete, or how much money you will require upfront for a fixed rate, or any guarantees that you offer).

And for goodness sake - don't send the same cover letter to each and every job posting. The clients always know. You aren't fooling anyone - so just stop.

Never beg for a job... It makes you look desperate, not professional. Never lower your hourly rate to a ridiculous amount in hopes of landing a job (or worse, offering to work for free)... Again, it makes you look desperate and gives the impression that you don't deserve whatever amount you have posted on your profile.

Now, for me - and I know other contractors disagree with this (and that's fine) - I also include a paragraph within my cover letter that explains about the ability to contact me. I don't include my contact information - but I do let them know that I am available via Skype, email, and cell phone as well as via my oDesk message center. I also let them know that all of these messages are forwarded to my cell phone to help expedite communications (well, except calls to my cell phone - since that would be redundant). I include this because I would want to know how easy it is to get a hold of a contractor, or if I would be limited to just the oDesk message system.

Also, for me, I will ask all sorts of questions in my cover letter. Some contractors view this as unprofessional, and that's fine. Like I said - this advice won't work for everyone. But if there's a discrepancy in the job description, or if I just want to know more details than was given, I ask then rather than waiting for the interview. What does this do for me? In a lot of cases, the clients want to answer the questions, which gives them more of a reason to place me into an interview, which gives me a better chance of talking to them and convincing them that I am the best candidate to hire for their project.

This doesn't mean just start asking any stupid question you can think of. "What's your favorite color?" will probably get you rejected. But asking a question like "Do you think you might also be interested in having Twitter integrated onto your site?" will raise an eyebrow.

How else can you sell your self? Glad you asked. You don't have to rely on oDesk's search function to find jobs. Nor do you have to rely on the idea that a client will find you and invite you to an interview. Do you have Facebook, MySpace, or another site that you use? Find the little badges in your account and post them up! Chances are, one of your friends on Facebook might see that you are available for hire as a writer - and they might know someone who just wrote a book that needs editing.

And finally...

3. Bid often and Bid Reasonably Earlier I spoke about the hourly rate that is posted on your profile - now I'm talking about the hourly rate or fixed price rate that you enter onto the little application form that will accompany your cover letter. This bid can be different from what's posted on your profile - but it should still be reasonable. What do I mean by reasonable?

Make sure it is worth your time
Make sure it will cover your expenses (such as cost to withdraw)
If it is fixed price, make sure it reflects the amount of time you will be working on that project

Remember, it looks bad if your hourly rate on your profile says that you charge $10 per hour if you then bid on a project at $1 per hour... And you shouldn't let a client's budget dictate the level and quality of professionalism that you can provide.

And bid often! I still continue to fill out my quota of 20 applications per week. If a client is not responding to my application after a couple of weeks, I withdraw that application so I can apply to another job. The only time I slow down on my bidding is if I am beginning to get overloaded with projects. Don't send out just 2-3 applications and then get disheartened that neither one has accepted you yet.

This doesn't mean sit down and apply to 20 jobs all in one day - spread them out. I read through just about every hourly job posted (I always filter out the fixed price jobs), but I probably apply to only 4-5 jobs every day, if that many. Be discerning - if the job isn't worth your time, wait a couple more hours and see what new jobs have been posted. It won't do you any good to apply to a job that you're only semi-interested in only to find a great job that you would love to work on but can't apply because you've reached your limit already.

Okay - wow, this is really long. Hopefully this will help to get some of you started. But, long as this is - you also need to remember that this is not the most complete listing of advice, and it's not meant to be the end-all be-all or any sort of guarantee that following these steps will get you hired, just a system that works for me. Remember to find your own niche - whatever works for you.

5 Techniques to Double Your Freelance Rates

2011-05-14T07:21:00.000-07:00

1) The Briefcase Technique

I’ve used the briefcase technique to earn thousands of dollars in salary and freelance negotiations. It works so well when you’re going into a client meeting where they are going to get to know you and you’re potentially going to work together. They are going to ask you some questions, but you’ve already understood what their problems are how to solve them (see technique number 4).

The client says, “I’m curious, what’s your price” and you say, “Before we get to that let me show you something I’ve put together”. This is when you pull out a proposal document about things you’ve found in their business that you can improve and exactly how to do it. To the business owner, it’s the most compelling menu they’ve ever received. It’s a list of problems they already know about and you’ve identified them from the outside and they realize that you’re the person to solve them.

2) The Power Referrals Technique

Don’t expect someone to do it for you. Reach out to them individually. Here’s a script to use with current or past clients to build a stack of referrals:

You: “Hi client, would you mind if I get a referral from you?”
Client: “Yeah, uh, I can probably do that.”
You: “No need to worry. If you prefer, I can write it up for you and then send it to you for your review. Or if you want to write something, feel free, but I’m happy to write it up. Does that sound good?”
Client: “Sure, that would be great — email me a draft this week.”

You can’t afford to be shy about this — it will cost you money over time. Most people don’t even think to go out of their way to just send you a referral. It’s up to you to take care of it for them.

3) Higher-Value Technique

Move up the value chain by providing higher-value work. So, you work with an existing client. They like what you’re doing. You’re doing freelance work for them, and you’re making $20/hour. Here’s what you say to start getting higher value work:

“You know what? I’ve kind of got this under my belt. I’ve noticed a couple of other areas that are areas that you could actually really improve, and I think I can help you. Would you mind chatting about this later this week?”

Then send over a project proposal. Because they already trust you, because you’ve got this halo effect, they’re going to give you more leeway to experiment into other areas of the business, and that is how you can progress from just writing copy, for example, to doing high-level sales strategy.

Here’s a phrase I use. You can use this right now: “Just to note, I’ve always wanted to get more involved in affiliate management, and I had a few ideas I think I could help you with. Would you be interested in talking about them at our next meeting?” They are most likely going to say yes. Why?

They trust you.
They want to keep you happy.
The client has a problem with affiliate management, and here you are, offering to solve it for them. Of course they will talk to you about it. If you’ve got a client, figure out what you can offer them to move from where you currently are into something even more valuable.

For example, one of the freelancers on my team started out doing simple tasks for me. I noticed she was really good at communication and a variety of other skills so over time she started taking on more responsibility with different advertising projects we were working on. Now I have all these new business challenges and I just throw them her way and I know that when I send her an assignment, it’s going to get done well. She systematically went from entry-level work to taking on high value projects that earned her tens of thousands of dollars.

4) The Client’s Head Technique

Pay attention to your clients, and get inside their heads. It’s important that you understand that 80% of the work happens BEFORE you enter the room with your potential client. You must understand their problems, understand what they value, and ask them about it. I teach my students a technique called “ask without selling” where you ask your clients simple questions like:

“What are your three biggest business challenges?”
“What are the three metrics you measure?”
“What did you try in the past? Why didn’t it work?”

Then tie your deliverables back to the answers they give you. For example, instead of pitching a potential client, “Hey, I’m a writer, hire me!” (what 99% of freelancers do) you would say, “I’m a writer, I understand your challenges are X, Y, Z, and I can help you solve X. Here’s how … ”

If a potential client says, “I’m swamped. Every day, I have to write something new. Every day, I have to edit a video. Every day, I have to respond to employee concerns. In six months I want to have things under control so I can have more time with my family.” Well, guess what? What you’re doing right now on your note pad is you’re taking notes. Then when you go to make your pitch you’re definitely going to say, “I know time management is important to you. That’s why we can do one of two ways. One, I can do a call with you once a week in your car, as you’re driving into work. Or two, I can simply send you an updated spreadsheet of what I’ve been doing this week and any questions I have. That way, you have more time with your family and you never have to worry about handling any of my concerns after 5:00 p.m. I will do the work. That’s why you’re hiring me.”

Can you see the difference? It’s a key distinction between the freelancers that consistently work with high-value customers and those that are stuck getting paid low hourly rates.

5) Cautious Free Trial Technique

So many people worry about free vs. fee … Should you go with a lower rate? There’s actually two ways to think about this. Some clients are going to haggle your rate down, no matter what. So, what should you do? The first option is to stand firm on your rate, which you will do if you know that the client is very, very interested in working with you. And that’s typically because they’ve gotten really excited, they’ve said yes a lot, and they are excited. When you say, “No, I don’t discount my rate, if it’s out of your range, that’s OK, this probably isn’t for you,” smile. You can actually hear the smile over the phone. It really, really works.

Here’s how you might say it: “You know, it’s not ideal, but I’m willing to try a discounted rate of $35.00 for the first three weeks. If I agree to that, I think you’ll agree it’s fair to write down some key results that we can work towards. And after three weeks, assuming I do an extraordinary job, I’d like to discuss working at my standard rate. Does that sound fair to you?” These are ways that you can think about accepting a lower rate, as long as you set a date in the future where you and the client are going to discuss it again.

Promoting NGOs online

2010-10-23T03:42:00.000-07:00

Important methods to be followed for Non Profit Marketing:

1. Managing Marketing Material:

Using the information and brochures available about activities of your organization describing the benefits, services, donation opportunities, values and marketing, strategies can be developed to attain maximum results. Social media such as Twitter and Face book also can provide you with ways to reach out to those interested in your organization at a low cost and in effective way.

2. Presence of Internet marketing:

Using web site as a great resource to display useful information, news, monthly, events, newsletters etc a huge benefit to your organization can be obtained. You can research your website and increase your customer database to achieve maximum benefits. Do not let these resources be wasted. Use them for follow-up telephone calls, special mailings, alliance development, event invitations and market segmentation.

Search for alliances with other commerce organizations, government, business and advertising media. This often brings the most benefit to nonprofit organizations.

3. SWOT Analysis (Strengths, Weakness, Opportunities, Threats)

Using this analysis you will need to know how important it is in non profit marketing.

What are the current strengths of your volunteer program?

Weaknesses?

Opportunities - these are events or things outside your control that you could take advantage of

Keep in mind that word-of-mouth from clients, volunteers, and the community is one of the most powerful marketing tools at an organization's disposal.

Threats - these are events or things outside your control that could prove

Challenging.

4. Marketing Research

You need to decide upon the budget and a time frame. You should speak to the managers or clients requesting about the research and have to make sure that you agree on the problem.

Once approved, then move on to the next step. Go ahead and collect the data. Conduct the analysis of the data. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.

10 New features of Exchange 2010

2010-05-17T23:00:00.000-07:00

What’s New in Microsoft Exchange Server 2010

Exchange has been known for its extensive feature list, including: email, calendars, contacts, and storage management.

With the 2010 update, they have addressed a few long standing issues and included additional functionality to help solve a crop of new, modern business problems.

The benefits? Unification, lowered costs, higher availability, and improved security.

Let’s review the top 10 new features.

1. Webmail

The new outlook web access (OWA) webmail client allows for delegation of administrative tasks. It also includes updated self-help options, intended to reduce help desk calls and ultimately, costs.

The Exchange Control Panel allows users to set their own email rule-set, create distribution groups, and track message delivery. And, if you lose your phone, you can remote wipe from your browser.

Another import feature is the inclusion of support for Firefox and Safari as well as Internet Explorer.

2. Legal Hold

By now, most corporate employees are aware that email should not be considered private. In fact, email has been subpoenaed for court cases.

But corporate policies that outline conflicting message retention dictates make balancing legal requirements against increasing storage costs, a challenge. In response, Exchange now has a legal hold feature that allows for the retention of email, even if archived or deleted.

3. Multi-Mailbox Search

As a tie-in to the legal hold feature, the multi-mailbox search function will allow for searches spanning multiple users’ inboxes. This feature will prove useful for enterprises that need to search their entire systems, perhaps based off a few keywords.

4. Exchange Control Panel

The Exchange Management Console and Exchange Management Shell have been joined by the Exchange Control Panel. This is a new, user-level and administrator management tool that lets users perform basic tasks, and allows admins to perform tasks remotely, using a web interface.

The more an end user is able to accomplish with help desk intervention, should translate to lower costs.

5. Database Availability Groups

Exchange 2010 introduces the concept of database availability groups. The idea is to allow you to designate multiple servers to host copies of individual databases. This is a feature designed to provide for a type of automatic backup. If one database fails, data can easily be restored from one of the availability groups.

This will definitely prove to be an essential tool for business critical email.

6. Database-Level Failover

In previous Exchange versions, a failure would affect an entire cluster. But with the 2010 update, a database failure will be contained to only that database.

7. Voice Mail Transcription

Instead of storing email messages only as sometimes difficult to access attachments, Exchange 2010 now has a speech recognition engine that will automatically transcribe voice mail messages.

The message will still appear as an attachment, which will allow for indexing, but will include a written text preview of the message.

8. Call answering rules

At some point, we’ve all encountered an automated attendant, directing us to press an option on our keypads to handle call routing. This nifty feature has found its way to the end user.

Call Answering Rules allows employees to setup their own call routing rules. For instance, they can send certain calls to voice mail, to their cell or home phones, or to ring through to their desks.

9. Personal Archive

Users in this version of Exchange have a new tool to help manage often unruly inboxes.

Personal archive allows for essentially two mailboxes — a primary mailbox and an archive mailbox. The archive is as readily available and easily browsed as the primary inbox.

10. Retention Policies

With the new retention policies in Exchange 2010, users can determine when messages should expire. This can be done at the folder or individual message level.

Permissions can be tricky and determining resources access requirements can be a time-consuming activity. However, using role-based access control greatly simplifies this process.

Rather than assigning permissions, an administrator can indicate tasks that a resource will perform. The appropriate permissions will then be assigned automatically.