Important methods to be followed for Non Profit Marketing:
1. Managing Marketing Material:
Using the information and brochures available about activities of your organization describing the benefits, services, donation opportunities, values and marketing, strategies can be developed to attain maximum results. Social media such as Twitter and Face book also can provide you with ways to reach out to those interested in your organization at a low cost and in effective way.
2. Presence of Internet marketing:
Using web site as a great resource to display useful information, news, monthly, events, newsletters etc a huge benefit to your organization can be obtained. You can research your website and increase your customer database to achieve maximum benefits. Do not let these resources be wasted. Use them for follow-up telephone calls, special mailings, alliance development, event invitations and market segmentation.
Search for alliances with other commerce organizations, government, business and advertising media. This often brings the most benefit to nonprofit organizations.
3. SWOT Analysis (Strengths, Weakness, Opportunities, Threats)
Using this analysis you will need to know how important it is in non profit marketing.
What are the current strengths of your volunteer program?
Weaknesses?
Opportunities - these are events or things outside your control that you could take advantage of
Keep in mind that word-of-mouth from clients, volunteers, and the community is one of the most powerful marketing tools at an organization's disposal.
Threats - these are events or things outside your control that could prove
Challenging.
4. Marketing Research
You need to decide upon the budget and a time frame. You should speak to the managers or clients requesting about the research and have to make sure that you agree on the problem.
Once approved, then move on to the next step. Go ahead and collect the data. Conduct the analysis of the data. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation.
